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The Florida Keys Aquarium Store

#ReefingInTheKeys

Conditioned in Key West · FL Cert #AQ0254072 · Live Arrival Guarantee

FRAG


Built for reef hobbyists

Find, trade and sell aquarium coral through FRAG

FRAG connects reef keepers who have healthy, aquacultured coral with hobbyists looking for specific frags—without forcing anyone to publish private contact information.

Free to exploreSee what reef keepers want and discover available opportunities.
Privacy-conscious matchingConnect through the marketplace instead of posting personal details publicly.
Reef-focusedBuilt specifically around coral frags, aquarium growers and responsible reef keeping.

One marketplace, three useful paths

Whether you are trying to find a particular coral, trade extra growth from your reef, or sell coral to a local fish store, FRAG gives you a clear place to start.

Find coral

Browse demand from other reef keepers and look for the coral frags people are actively trying to find.

Find coral in FRAG →

Trade coral

Turn healthy excess growth into a useful trade instead of letting valuable frags crowd your display.

Explore coral trading →

Sell or trade with our store

Submit healthy coral for review by The Underwater Gardener and learn whether cash or store credit may be available.

Start a store submission →

How to sell or trade coral frags

Good matches begin with clear information. FRAG is designed to help serious reef keepers evaluate coral before arranging the next step.

Describe the coral

Use the most accurate common or scientific identification you have. Include size, growth form and how long the frag has healed.

Add current photos

Show the actual coral under normal aquarium lighting. Honest color and visible health are more useful than heavy editing.

Choose the right route

Explore hobbyist demand, pursue a trade, or submit the coral directly to our store for review.

Trade with The Underwater Gardener

Have coral your reef has outgrown?

We review healthy aquarium coral from hobbyists and consider condition, identification, demand, size and our current inventory. A submission is a request for review—not an automatic offer or acceptance.

Submit coral for store review
  • Use recent photos of the actual coral.
  • Disclose pests, disease or recent treatment.
  • Explain whether you prefer cash or store credit.
  • Wait for acceptance before shipping or transporting coral.

Questions reef keepers ask before selling coral

Where can I sell coral frags?

You can explore hobbyist-to-hobbyist opportunities through FRAG or submit coral directly to The Underwater Gardener for review. The best route depends on the coral, your location, shipping ability and whether you prefer cash, credit or a trade.

Can I sell coral to a local fish store?

Some local fish stores review healthy, aquacultured coral from established systems. Each store sets its own requirements and may decline coral because of condition, pests, demand or existing inventory. FRAG includes a direct submission route to The Underwater Gardener.

How much are coral frags worth?

Value depends on identification, health, healed size, coloration, growth rate, local demand and the cost and risk of resale. Store credit may differ from a direct private-sale price because a store must quarantine, condition and support the coral before resale.

Is it legal to sell aquarium coral?

Rules vary by species, source and location. Sellers are responsible for following applicable local, state, federal and shipping requirements. The Underwater Gardener is a Florida aquaculture facility operating under Florida Aquaculture Certificate #AQ0254072; that certificate does not replace a seller’s own obligations.

Responsible coral trading: Never collect wild coral for FRAG. Offer only coral you lawfully possess, represent it accurately and follow all applicable wildlife, aquaculture and carrier rules.

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